What Is a Real Estate Appointment Setting Service?

When most people think of real estate they think of open houses, walking through homes with agents, maybe some back and forth price negotiation, browsing on Zillow, and probably HGTV. What many people and many new real estate agents don’t think about is all of the work that teams and solo agents have to put in to even get to the point of meeting with clients, setting up open houses, and showing houses.

Before any of that can happen, a real estate agent has to find people who are buying or selling homes, contact them, make themselves stand out from the multitude of other agents contacting them, and get those people to agree to work with them. This side of the job is the less glamorous side, but it is 100% necessary and requires people who are highly skilled in sales.

The problem is, many agents don’t have the time or resources necessary to consistently set productive, fruitful appointments with potential clients. In these cases, they often turn to a real estate appointment setting service.

In this article we’ll cover the following concepts:

• How you grow your real estate business
• What is a real estate appointment setting service
• Why would you hire an appointment setting company

The Key to Growing Your Real Estate Business

It may seem glaringly obvious, but the way you grow and scale your real estate business is by converting new leads. Most agents will know this on a surface level, but not understand all the time and effort that goes into prospecting, lead generation, following up with leads, nurturing leads, and then getting the lead to take the leap and actually meet with them.

To really scale your real estate business, you have to create a steady stream of new clients. That means you need a predictable and repeatable system for getting those new clients into the door to sign with you. As we’ve talked about before in our videos and articles, this fact usually necessitates hiring an ISA for real estate to handle the lead generating, nurturing, and converting while you are out doing higher level activities like closing deals and selling houses. What a real estate ISA essentially does is nurture the lead and set appointments with them for you or for your team of agents. And a real estate appointment setting service is essentially a team of highly trained ISAs that you outsource this task to.

Real Estate Appointment Setting Service

Real estate appointment setting services are basically teams of real estate sales professionals who, you guessed it, set appointments for agents or teams of agents. Whether prospecting and calling cold leads or following up with warm leads from an ad campaign or other source, they are the people who do the initial leg work contacting the potential client.

It varies from company to company what exact tasks a real estate appointment setting service handles and what services they provide, but it usually involves some combination of the following:

1. Real estate lead generation – more than just contacting your leads, some companies actually handle generating the leads as well through prospecting and cold calling. 
2. Contact leads quickly, before the competition – one of the biggest reasons why agents or real estate companies hire an appointment setting service is time. Speed to lead is everything and a company dedicated to following up with your leads will do it much faster than a busy agent will.
3. Establishing a prospecting system – if a real estate appointment setting service is handling your prospecting and cold calling, then they will either have or develop an effective, predictable system for prospecting successfully in your market. Remember, they are experts at lead generation and conversion, so they should already have these systems in the works to readily adapt to your business and market.
4. Provide effective inside sales services – this is a no brainer and is really the substance of what an outsourced real estate sales company provides. Their team members or agents are highly skilled at talking on the phone, qualifying leads by getting all the necessary information about them, as well as ensuring the lead understands why your real estate company is the best one to work with.

Why Outsource Appointment Setting?

You outsource real estate appointment setting for the same reason that you outsource any other service. Because you don’t have the time to do it properly or the company you outsource it to knows how to do it better.

If you’re a small real estate team where the agents normally do their own lead generation, follow up, and nurturing then you are probably stretched too thin to be handling everything you need to handle effectively. In this case, you hire a real estate appointment setting service to have them focus on the lead nurturing and prospecting and you and your team focus on the highest value activities like meeting with clients and closing deals.

If you’re a larger real estate team that’s thinking of hiring an ISA or team of ISAs, then you have to dedicate the time, effort, and resources towards hiring, training, and managing that team. In this case, a real estate team will hire an outside company to cut down on their overhead costs, and to have a highly trained team of ISAs or appointment setters with minimal pulls on their time.

Hiring an ISA Company to Set Appointments Will Scale Your Business

Hiring an appointment setting company like PowerISA can be the best thing for your real estate business. We have over 65real estate inside sales agents in our call center working for teams all across the country. All trained and supervised by a licensed real estate broker and our team of Internal and external ISA coaches and trainers. We do the hiring, training, managing, work on cold calling scripts, objection handling, and conversion to appointment. 

In other words, we handle the legwork so you don’t have to. We’re cold calling experts and will consistently set high quality appointments for your real estate team.

Contact PowerISA to start growing your business today.