There are over 40 Million+ Native Spanish Speakers living in the United States, and in some Real Estate markets they represent over 50% of the population! If you are a Real Estate agent or Team hat services Hispanic communities with a high percentage of Native Spanish Speakers then you’re in luck because PowerISA has Bilingual ISA’s that are Native in both English and Spanish.
Having a multilingual Team has many advantages, the most important being:
Having your ISA’s speak another language ensures that no lead goes untouched. If you do business in a very diverse market, this can be a huge edge. In some markets like California, Native Spanish Speakers can be up to 50% of some areas.
If you live in a highly diverse market, having your team reflect that can be a huge advantage, especially when there are a high number of Native Speakers of a foreign language. First generation immigrants can build rapport much faster and build long lasting relationships with Teams that speak their language.
With bilingual ISA’s, your team can have a huge unfair advantage over others that can struggle to communicate with new clients and leads. Make a quick connection, build rapport and close for the appointment all without getting lost in translation.
Native Speakers of a different language tend to have tight-knit communities that they are in contact with. If you and your team are known for speaking their language and providing superior service, you will get contacted by this network a lot! It’s one of the keys to building a great referral base for your business.
For these and many other advantages, definitely consider a Bilingual ISA and be prepared to serve your entire market.